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The Pacific Surf Company team includes some of the most dedicated, passionate and qualified surf instructors you'll find in Tofino... maybe even the world! Learn more about the amazing group of people who share the joy of surfing with our students all year long. You'll find below just a handful of our year round staff. Check our their bios below or drop in anytime and say hello! 


Lead Surf Instructor

Adam comes to us with excitement and a passion to make sure everyone’s experience in Tofino is the best it possibly can be. Having experienced his first lesson in these waters himself, Adam feels a strong connection to those who want to learn how to surf out on our beautiful coast. Always smiling and always ready to get out in the water, we are stoked to have Adam on our team!


Social Media Guru

Jill is our east coast representative! Growing up in Nova Scotia, Jill was destined to love the ocean. She's been surfing and standup paddle boarding now for four years, and loves indulging in nature. When she's not in the water, she's found skateboarding, camping, hiking, or enlightening someone with a fun fact about nature.


Operations Manager

Kieran is our calm amongst the storm! As our operations manager, he's the person we ALL get to lean on, and we are so lucky that he comes with a calming presence, laughter, and tea. All the way from the UK, Kieran has quickly become an integral part of the PSCo. family. His passion for surfing mixed with his years of experience in the surf industry makes him the man we can all count on for a good time, either at work or in the water! 


General Manager 

Hannah is our trusty manager and instructor extraordinaire. She has been working at Pacific Surf Co. since 2007 after exploring through a love for travel and surfing. She’s surfed in Ireland, Mexico, Hawaii, Costa Rica and India. She now calls Tofino home and has even started her own little family, welcoming to the Pacific team her 1-year old daughter Raiya. We're lucky to have Hannah as our board wax.... she keeps us sticking together. 




Jay's fearless leadership and passion for surfing have been the main ingredients for building this amazing company. He's a busy man, but is a role model in how he always finds time to balance work with play. Find him doing something outdoors – whether its surfing his favourite 6'0 Hobie, out on his motor bike, fishing, or hunting. More importantly, we can find him playing his most important role of dad with his 4-year old son Parker. 


General Manager

Olivia was introduced to surfing right here in Tofino's waters a few years ago, and has been in love with the sport and place ever since. Moving around as she grew up, Olivia is happy to have finally found home in this little corner of Vancouver Island's west coast.