Retail Manager + Shop Lead

Carmen keeps us on track, organized, and laughing while we do our work! She is the power house behind the PSCo. apparel + goods, aiding in all things from design to logistics. When not picking out sweater colours, she's keeping us all on top of things in our main PSCo. shop. 

Social Media Manager

Lena is like our swiss army knife - she knows how to do everything! Lena began with us in the shop, and over the past 5 years (with some brief life intermissions, like running surf camps in Sri Lanka) has come to know almost every position there is at PSCo. Currently, she's the creative brain behind our social media channels. Follow us @pacificsurfco and say hi!

Head Surf Coach

Vince is our steady rock and faithful expert when it comes to all things surf lessons. He lives in Tofino with his wife, and is a man of many talents! When he's not in the water, you can find him creating intricate art - some of which is on our own PSCo. gear!

Operations Manager 

India is our favourite Australian. She comes to us with a fiery energy, love for the ocean, and thank goodness an ability to keep us all organized. Ask her for her expert opinion on where to find the best fries, her favourite food after being in teh water or on the snow! 

General Manager

Kieran is our calm amongst the storm! As our general manager, he's the person we ALL get to lean on, and we are so lucky that he comes with a calming presence, laughter, and tea. All the way from the UK, Kieran has quickly become an integral part of the PSCo. family. His passion for surfing mixed with his years of experience in the surf industry makes him the man we can all count on for a good time, either at work or in the water! 

Product & Marketing Manager 

Hannah is our trusty manager and instructor extraordinaire. She has been working at Pacific Surf Co. since 2007 after exploring through a love for travel and surfing. She’s surfed in Ireland, Mexico, Hawaii, Costa Rica and India. She now calls Tofino home and has even started her own little family, welcoming to the Pacific team her 2 daughters Raiya and Rowan! We're lucky to have Hannah as our board wax.... she keeps us sticking together. 

Owner

Jay's fearless leadership and passion for surfing have been the main ingredients for building this amazing company. He's a busy man, but is a role model in how he always finds time to balance work with play. Find him doing something outdoors – whether its surfing his favourite 6'0 Hobie, out on his motor bike, fishing, or hunting. More importantly, we can find him playing his most important role of dad with his son Parker. 

Product & Marketing Manager

Olivia was introduced to surfing right here in Tofino's waters years ago, and has been in love with the sport and place ever since. She's been a part of the Pacific team since 2015, and is our first remote worker project! Olivia lives in Port Alberni now, and you can find her doing anything that will get her outside. Mountain biking, swimming, surfing, camping - you name it!